Using Adobe Premiere

To edit the videos we used the Adobe Premiere software, to use this you first have to import the video in .avi format into premiere, you can then drag it from the list on the left hand side into the timeline.

From the timeline you can effectively do what ever you like to the sound and video. I began by unlinking the sound from the video this allows you to move them both out of sinc and begin editing, the shortcut “c” starts the cut tool, moving the cursor over the asset and clicking cuts it at that spot, this breaks the asset up and you can move both of them around.

This allows you to add in cut away to other scenes, which can be imported in the same way as the first video.

Including adding other scenes you can also add transitions to smooth the cut aways to other clips, transitions such as dip to black / white, which really help in making the final video look more professional.

Bitmap and Vector imaging

There are 2 major 2D graphic types, these are Bitmap and Vector imaging.
Bitmap images (also known as raster images) are made up of pixels in a grid, pixels are like individual dots of colour, that make up an image. Bitmap images are resolution dependant. Resolution refers to the number of pixels in an image and is usually stated as dpi (dots per inch) or ppi (pixels per inch). Bitmap images are displayed on your computer screen at screen resolution: approximately 100 ppi. Because bitmaps are resolution dependent, it's difficult to increase or decrease their size without sacrificing a degree of image quality.

Vector images are made up of many individual, scalable objects. And compared to bitmap images, use mathmatical equations so always scale to the highest quality. They are resoluation independant, how ever a disadvantage is they only use basic shapes to create images compared to bitmap which can create a more detailed image.

Our Assignment:

A few weeks ago we were given an assignment in which we had to design and make an informative website which can help people who are considering coming to Weymouth College by giving them course infomation and a small taste of what life at Weymouth College is like.
Since then we were put into groups, my group being Louis Reed, Zoe Hunt, Sophie Anstey and myself. And have worked hard to make our idea a reality.

Branding, a companies biggest weapon

Walking down the highstreet you see a big yellow "M", immediately you recognise it as McDonalds, you look in a sports shop and see a big tick, these trainers are obviously Nike, these are just two examples of famous brands established by companies.
A brand allows a business to sum up it's company into a logo, name or phrase that gives it some personality.


Coca Cola is one of the most well known brands in the world.



Brand awareness is measured in how well customers recognise the brand under differing conditions and link to the brand name, logo and jingles to certain associations in memory.

Advantages of a well known brand include; lower marketing costs, quicker identification of products, in the case of brand logos being able to skip over the language barrier of foreign countries.