Branding, a companies biggest weapon

Walking down the highstreet you see a big yellow "M", immediately you recognise it as McDonalds, you look in a sports shop and see a big tick, these trainers are obviously Nike, these are just two examples of famous brands established by companies.
A brand allows a business to sum up it's company into a logo, name or phrase that gives it some personality.


Coca Cola is one of the most well known brands in the world.



Brand awareness is measured in how well customers recognise the brand under differing conditions and link to the brand name, logo and jingles to certain associations in memory.

Advantages of a well known brand include; lower marketing costs, quicker identification of products, in the case of brand logos being able to skip over the language barrier of foreign countries.